Designing to Enhance Confidence and Effectiveness

Elizabeth Gerber, Northwestern University

Friday, January 15, 2010

Spanos Auditorium

This seminar is part of the Jones Seminars on Science, Technology, and Society series

I propose that we can change people's views of themselves through appropriate design. As a result, we can design in ways that make people more confident about their abilities and, as a result, more effective in their activities. My initial research suggests that this can fundamentally change the role of technology in our lives. I present design principles that support these goals.

About the Speaker

Elizabeth Gerber is an Assistant Professor in the Segal Design Institute at Northwestern University. She holds appointments in Mechanical Engineering, Management Science and Industrial Engineering (by courtesy), the Kellogg School of Management (by courtesy), and the School of Education and Social Policy (by courtesy). Prior to joining the Segal Institute at Northwestern, Elizabeth was deeply involved in developing the Hasso Plattner Institute of Design (or d.school) at Stanford University. She received a BA from Dartmouth College, an M.S. in Product Design and a Ph.D. in Management Science and Engineering from Stanford University. Elizabeth was recently selected to attend the National Academy of Engineering Frontiers in Education Symposium for her leadership potential in Engineering Education as demonstrated by her most recent efforts to start an award winning design for social impact group called Design for America TM. Her research is concerned with how technology can be designed to enhance self-efficacy, or beliefs in our ability to take impactful action.