What Will it Take? Reaching People on the Urgency and Solvability of the Climate Crisis
Cathy Zoi, CEO, The Alliance for Climate Protection
Friday, October 19, 2007, 3:30pm
MP3 (21 MB)
This seminar is part of the Jones Seminars on Science, Technology, and Society series and the Abbot Technology Leaders Program
Most scientists agree that climate change is one of the most pressing issues facing the planet. And while public awareness is now high, addressing the climate crisis remains an alarmingly low priority for most people. As CEO of The Alliance for Climate Protection—a new group founded and chaired by Former Vice President Al Gore—Cathy Zoi will discuss The Alliance's 3-year, multi-million dollar campaign to inspire widespread commitment to address global warming. Using an innovative combination of mass media, grassroots organization, and online engagement, The Alliance is building a movement in which individuals take action in their own lives and demand action from their leaders. July's Live Earth global concert was just the beginning. Come hear what else is in store.
About the Speaker
A graduate of Thayer School's M.S. program, Cathy Zoi has spent more than two decades in the energy and environmental sector in both the United States and Australia. She has lead private sector and government organizations in the development of technologies and programs to reduce greenhouse gas emissions, including pioneering 'Energy Star' and the world's first national 'Green Power' program. In March 2006 Cathy was profiled in Rolling Stone Magazine as a global warming "Warrior and Hero." She was awarded a Centenary Medal in 2003 by the Australian Government for her contributions to sustainability. In February 2007, she joined the Alliance for Climate Protection as its founding CEO in Palo Alto, California. The Alliance, established and chaired by Former Vice President Al Gore, is spearheading a massive campaign to persuade Americans and people elsewhere in the world of both the urgency and solvability of the climate crisis. Ms. Zoi earned a B.S. in Geology from Duke University and an M.S. in Engineering Sciences from Dartmouth.